IN THIS ISSUE:

• All about HDR


• Go-Go and Nvidia
  
  
  
  • Check out Mass Effect: Andromeda
  
  
  
  


• Go-Go has a new website


• Commercial spots of the month:
  
  
  
  • Toyota
  
  
  • McDonalds
  
  
  
  

HDR - It’s What Meets the Eye

You may have heard about HDR (High Dynamic Range) or have seen HDR demos at Best Buy or Costco. Perhaps you own a HDR capable TV already and watched Hollywood content produced in HDR. The truth is, most folks don’t understand HDR and frankly don’t understand what the buzz is all about.

At Color A Go-Go we are crazy for HDR! Here’s why.

HDR is the greatest advance to hit TV since the adoption of color tv in the early 1960’s (or maybe since the invention of the remote control). Sure, High Definition Television *HDTV* was a big deal, giving us video at six times the resolution of our old square TVs; but resolution only takes us so far. Just look at the lukewarm response in...

Local Films Reflect The Truth Of Our Times

While insanity rules in the Alt Universe, local filmmakers are showing the way by telling the truth about the lives we are actually living. This year’s Sundance Film Festival was a great showcase for local filmmakers and for Color A Go-Go. We also saw a local hero nominated for an Academy Award and we cheer on our friends premiering their first feature at Santa Barbara. All this and some HDR news too! Please check it out and keep the faith in the truth.
Kim & Kent

IN THIS ISSUE:

• Sundance Report:
  
  
  
  • Peter Nicks wins Best Documentary Director for THE FORCE.
  
  
  • Joe Talbot premieres AMERICAN PARADISE
  
  
  
  


• Academy Awards News:
  
  
  
  • Academy Nomination For Dan Krauss&rsquo...

What is HDR? And why do we care?

Here at Color A Go-Go, we have been exploring and mastering the brave new world of High Dynamic Range, aka HDR. New 4K+ Cameras, 4K+ Theaters and UHD TVs have opened up an exciting time in the Color Biz. This world comes with a new set of requirements and an experienced, masterful Colorist is an essential component, like never before.
High Dynamic Range (HDR) is a term currently used in a general sense in photography, motion pictures and television. In essence, HDR refers to technology that attempts to better mimic the visual experience of the eye. Technology and techniques differ considerably, but the basic definition is this: a noticeably expanded range of co...